Jira review: a data-backed look

Explore Atlassian's tool adoption trends, relative market share, category benchmarks, and use cases to decide whether it’s the right project management tool for your business.

Jira logo
Jira
4.3/5

Category

Project management

Pricing

Free version available

Best for

All business sizes

+8%
QoQ adoption growth
72%
of customers are micro or SMB
28%
of customers are mid-market or enterprise

Jira overview

Jira is a project management and issue-tracking software known for its ability to support agile methodologies. Atlassian originally designed it for software development teams to track bugs, but it has evolved into a versatile platform supporting diverse business functions.

Jira enables teams to plan, track, and manage projects through customizable workflows, dashboards, and reporting tools. Its flexibility allows integration with other business systems, making it valuable for organizations seeking to centralize data management and improve cross-department collaboration while maintaining visibility into key performance metrics.

Jira key features

Customizable dashboards

  • What it does: Provides dynamic, personalized views through configurable gadgets that summarize project and issue data with relevant filters.
  • Key benefit: Eliminates spreadsheet bottlenecks by creating a single source of truth, solving version control issues and ensuring everyone works with the most current data.

Agile Boards

  • What it does: Supports Scrum and Kanban methodologies, allowing teams to visualize their workflow with real-time tracking of tasks, stories, and epics on digital boards.
  • Key benefit: Enhances agile project management by providing clear visibility and status updates, which facilitates better planning, prioritization, and execution of tasks.

Integration capabilities

  • What it does: Connects with various systems through APIs, webhooks, and authentication protocols to create a unified view of data.
  • Key benefit: Creates a central enterprise data repository that reduces manual data handling and breaks down silos between departments for more collaborative planning.

Scenario testing tools

  • What it does: Supports business-driver approaches that allow teams to run multiple scenarios and test various hypotheses about factors affecting different outcomes.
  • Key benefit: Transforms reporting from backward-looking exercises to strategic planning tools that provide actionable foresight for more flexible and informed decision-making.

Reports and dashboards

  • What it does: Offers a variety of reporting tools and customizable dashboards with gadgets that can be tailored to display pertinent project, team, or issue metrics.
  • Key benefit: Enhances comprehension of information across stakeholder groups, making it easier to identify patterns and make data-driven decisions quickly.

Jira pricing

Plan

Price

Features

Best for

Free

Free

Up to 10 users, 2 GB file storage, Scrum and Kanban boards, backlog, agile reporting, customizable workflows, apps and integrations, automation

Small teams or startups needing basic project tracking and agile tools.

Standard

$7.53/user/month

Up to 35,000 users, 250 GB file storage, advanced permissions, user roles, audit logs, data residency options, anonymous access

Growing teams requiring enhanced user management, security features, and increased storage.

Premium

$13.53/user/month

Unlimited file storage, advanced roadmaps, multi-project automation, project archiving, admin insights, Sandbox, release tracks, 99.9% uptime SLA, 24/7 Premium support

Organizations needing to scale with advanced planning, automation, and administrative controls.

Enterprise

Custom

Enterprise-grade security, centralized per-user licensing, unlimited storage, Atlassian Access (SSO, SCIM provisioning, active Directory sync), dedicated support team


Large enterprises with complex needs for security, compliance, and centralized administration.

How much businesses spend on Jira

The chart below illustrates the average quarterly spend on Jira and other Atlassian products, which can help you evaluate these solutions for your organization. Your expected costs will align with your business size and implementation needs. It's important to note that this data represents spending across the entire Atlassian ecosystem, not just Jira alone, meaning organizations are likely investing in multiple connected tools like Confluence, Bitbucket, and more.

For small and medium-sized businesses, quarterly costs range from $3.1K-$3.5K, with gradual increases throughout 2024. The upward trend for small and medium-sized businesses suggests that as SMBs grow, they tend to expand their usage of Atlassian products, either by adding more seats or incorporating additional tools from the ecosystem.

When evaluating Atlassian products, consider how your organization might grow within this ecosystem over time. The consistent growth patterns across all segments demonstrate that organizations typically deepen their Atlassian implementation rather than scaling back, suggesting strong retention and expanding value as companies integrate more of the connected product suite.

Who is Jira best for?

The chart reveals that Atlassian's ecosystem, including Jira, has achieved widespread adoption across companies of all sizes, with particularly strong representation among small and medium-sized businesses.

The relatively balanced distribution across all three business segments indicates Atlassian's versatility as a solution ecosystem that scales effectively from small teams to large enterprises. This adaptability is a key strength, allowing organizations to start with core tools like Jira and expand into additional products like Confluence, Bitbucket, and others as they grow without needing to migrate to different platforms.

So, if you're considering Jira as your project management solution, the Atlassian ecosystem offers a sustainable long-term solution regardless of your current business size or future growth plans.

Jira pros and cons

Jira is a great fit if:

  • You need highly customizable dashboards with real-time data visualization.
  • Your team relies on extensive integrations with business systems.
  • Robust reporting and analytics are essential for monitoring your metrics.
  • You require a scalable solution that works across teams and departments.
  • Version control is important to eliminate spreadsheet confusion and duplication.
  • Your team benefits from advanced technological approaches to data and project management.

Consider alternatives if:

  • Your team is unfamiliar with Jira and prefers a lower learning curve.
  • You need simple customization without requiring technical expertise.
  • Your team is small and only requires basic reporting tools.
  • You want a quick setup without extensive initial configuration.
  • Cost is a concern, as premium reporting features come at higher price tiers.

Jira Alternatives

When considering alternatives to Jira, it's important to evaluate other platforms that may better suit your organization's specific needs, such as:

  • ClickUp combines task tracking with customizable dashboards. It’s ideal for teams looking for an all-in-one solution that integrates goal setting, workload management, and reporting in a highly visual format.
  • Smartsheet provides a spreadsheet-like interface, making it an easy transition from Excel. With powerful automation tools and an accessible learning curve, it’s a great option for teams looking to improve collaboration without completely overhauling their workflow.
  • Asana is known for its simple yet powerful task and project management features. With built-in reporting and workflow automation, it’s a great option for teams looking to track approvals and streamline collaboration without complex configuration.
  • Monday.com stands out with its user-friendly interface and visually appealing dashboards. It’s a great fit for smaller teams that need quick implementation without complex configuration.

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